This Cookie Statement (“Statement”) explains how Latend Inc. and our subsidiaries (collectively “Latend”, “we”, “us”, and “our”) use cookies and similar technologies when you visit one of our websites listed below (“Site(s)”) or are otherwise in contact with us, such as via e-mail. It forms part of our Privacy Policy and explains what cookies are and how we use them, as well as your rights to control our use of them.
What Are Cookies and Similar Technologies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. These text files can be read by website operators and help to identify when you return to a website and help remember your preferences.
How long a cookie stays on your device, i.e. its lifespan, depends on whether it is a “persistent” or “session” cookie. We may use “session” cookies as well as “persistent” cookies.
“Session cookies” only last until your browser is closed. They are then deleted.
“Persistent cookies” will remain on your device until they expire or are deleted by you or your browser.
Who owns and controls a cookie depends on whether it is a “first-party cookie” or “third-party cookie”.
“First-party cookies” are cookies that are owned and controlled by us.
“Third-party cookies” are cookies that are owned and controlled by parties other than Latend.
Thus, the third parties — and not Latend — are responsible for the use of third-party cookie data. As such, we try to capture but cannot guarantee that we have listed every cookie you might get from a third party and the purpose it uses the information for, since a third party could change these cookies at any time as their needs change. For more information please review the appropriate third parties’ privacy policies:
- PostHog (Privacy Policy) — website analytics
- Vercel (Privacy Policy) — hosting and content delivery
If you would like more information about online-advertising practices and to learn about your choices in connection with them, please visit https://optout.networkadvertising.org/ and https://youradchoices.com/.
In order to provide and improve our services, we may also use other technologies similar to cookies, such as web beacons or local storage.
Web beacons (also known as internet tags or pixel tags) are tiny graphics on a web page or in an email message that are used to track pages viewed or messages opened. Web beacons provide information such as the IP address and browser type related to the visitor’s computer. Web beacons may be placed on online advertisements that bring people to our Sites and on different pages of our Sites.
Local storage is often used to remember choices a user has made inside a web application or to cache information to improve performance. We may also use third-party SDKs, including to enable analytics or other features.
How Do We Use Cookies?
We and our third-party partners may use cookies to store information that helps us provide, measure, analyze, optimize, and improve the services we provide. What purpose we pursue depends on whether it is a “Strictly Necessary cookie” or a “Targeting cookie”.
“Strictly Necessary cookies”: These cookies are strictly necessary for our Sites to operate and to provide you with our services, such as setting your privacy preferences, submitting a contact or demo-request form, or recording your cookie-consent choice. Because these cookies are strictly necessary, you cannot refuse them without impacting how our Sites function.
“Targeting cookies”: These cookies enable us to understand how visitors use our Sites, measure the effectiveness of our marketing efforts, and track conversions from advertisements or campaigns presented to you on other sites. Examples include analytics cookies set by our analytics provider (PostHog) and, in the future, any advertising or conversion-tracking pixels we may add. They may be set by us or by third-party providers whose services we have added to our pages.
Strictly Necessary cookies: If you are visiting one of our Sites from the EU or UK, we will process your personal data for Strictly Necessary cookies based on our legitimate interest under the GDPR, respectively Section 25 II No. 2 TTDSG if you are visiting from Germany.
Targeting cookies: If you are visiting one of our Sites from the EU or UK, we will process your personal data for Targeting cookies based on your consent under the GDPR, respectively Section 25 I TTDSG if you are visiting from Germany.
Your Choices, Your Control
You can control which cookies are used in various ways:
Consent and withdrawal. When you first visit the Sites, you will see a cookie-consent banner asking you to accept or reject non-essential cookies. No non-essential cookie is set on your device before you accept. You can change your choice at any time by using the Cookie Settings Tool — click “Cookie Settings” at the bottom of any page on our Sites. Withdrawing consent takes effect immediately for future visits; cookies already set under an earlier consent can be cleared using the browser controls described below. For specific cookie names, providers, and expiry periods, see the detail panel available from the Cookie Settings Tool.
Browser settings: You can configure your browser to delete cookies, accept cookies, reject cookies, and you can also manually delete previously stored cookies at any time. You may be able to manage similar technologies in the same way that you manage cookies using your browser’s preferences. However, if you configure your browser to reject all cookies, you may not be able to use the services, part of the services, or take advantage of all the features of the services we provide. As the means by which you can refuse cookies through your web-browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information. Additional information may be available here (Google Chrome / Mozilla Firefox / Safari / Microsoft Edge).
Additional controls for PostHog: You can find more information on PostHog’s data practices and your options here.
What Sites Does This Cookie Statement Refer To?
This Cookie Statement explains how we use cookies and similar technologies when you visit one of our websites listed below:
How Often Will You Update This Statement?
We may update this Statement from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore re-visit this Statement regularly to stay informed about our use of cookies and related technologies. The date at the top of this Statement indicates when it was last updated.
Where Can I Get Further Information?
If you have any questions about how we process your information, please review our Privacy Policy or email us at privacy@latend.com.